PROXIMA SMS http://www.proxima-sms.com

NOTICE ABOUT LEGAL COMPLIANCE IN THE PHILIPPINES AND THE TECHNOLOGY:

OUR COMPANY IS 100% FULLY COMPLIANT with all provisions of Republic Act 7925, also known as the Public Telecommunications Policy Act, RA 3846 or the Radio Control Law, Executive Order 546, and Memorandum Circular 9-8-1991 and Memorandum Order 01-02-2013.

WE CAN SAY THAT UNEQUIVOCALLY AND WITH 100% CERTAINTY because we DO NOT sell, purchase, import, possess or use cellular mobile repeaters and portable cellsites operating on 800 megahertz, 900 MHz 1800 MHz, and 2100. The laws mentioned cover the selling, purchase, import, possess or use cellular mobile repeaters and portable cellsites operating on 800 megahertz, 900 MHz 1800 MHz, and 2100.


WE ARE ALSO 100% COMPLIANT WITH RA 10175 (EVEN THOUGH ITS UNDER TRO). LET THERE BE NO DOUBT OR MISUNDERSTANDING. Our process DOES NOT involve hacking of telecom network. There is NO SECURITY BREACH of any sort. OUR COMPANY DOES NOT OWN any kind of cellular mobile repeaters and portable cellsites.

PROCESS DOES NOT INVOLVE HACKING of mobile phones. It DOES NOT in any way use the credits of the mobiles in the process because the process is peer-to-peer (handset-to-handset) - unlike the normal handset-to-network-to-handset which require the use of network resources. In fact, this process would work EVEN IF THERE ARE NO NETWORK PROVIDERS and NO SIGNAL in the area.

Mobile Phones regardless of Operating System and year of manufacture have inherent, built-in command sets, including how it will react to specific command sets received through transmission similar to SMS-CB, in a similar way that special key presses on even old mobile phones trigger the device to extract and show information otherwise not visible via menus. TO HELP UNDERSTAND HOW THIS IS POSSIBLE, an analogy is helpful. Let us consider another radio-based technology: WiFi. If you have a laptop or smartphone with WiFi capability, and scan or discovery is ON, and you come near WiFi networks, your device automatically passes information back and forth which explains why your laptop or smartphone can display the names of available networks in the area whether you wanted it to do that or not. Its a built-in behavior in line with the WiFi protocol standards and hardcoded in devices as part of the Operating System. If Windows ICS (Internet Connection Sharing) is ON or if its a Smartphone (IOS, Android, etc.) Tethering is ON, then your device will act as a WiFi hotspot, distinct but dependent on the original WiFi. It can then accept connections and act as conduit for flow of Internet content - thereby extending the reach and enabling those who were beyond the initial WiFi zone to be able to get on the Internet. If these Zone 1 devices in turn, have ICS ON or Tethering ON, then the reach becomes wider to reach those in Zone 2. Zone 2 devices couldn't even see Zone 0 but it is able to connect through Zone 1 devices. Then Zone 2 devices act as WiFi hotspots and extends the reach to Zone 3 devices and so on, making the reach wider as more devices become part of the relay mesh. Note that there is no hacking of the original WiFi zone, there is no hacking of the laptop or smartphone. It is just the way the technology is. The interconnected mesh is automatically created and it widens (unevenly), reaches its limits, then, naturally dies off as the first device (Zone 0) is cut off or devices in the initial "hubs" (Zone 1, Zone 2) get out of range or there are no more devices to propagate to because devices (at Zone n) have no capability to tether or has been set to OFF. If you have never heard of Tethering, please visit Wikipedia here.
Note that WiFi scenario is just an analogy to aid in understanding a very complex process. Peer-to-Peer meshes under GSM protocols are widely researched - some projects like The Serval Mesh are well known. Under GSM protocol, even if you are not talking on your cell phone, your phone is constantly sending and receiving information over a pathway called a control channel, and this protocol comes with command sets. Beyond this, we are not obliged to fully disclose the technology as that is Intellectual Property and proprietary information that involved years of Research and Development.

We DO NOT own any Patent - but note also that that filing a Patent with the Intellectual Property Office is OPTIONAL and entirely up to the owner of the Intellectual Property. In fact, filing a Patent with detailed engineering and technical information - though intended to protect rights - could potentially endanger further development.

 

 

PROXIMA SMS is the unique SMS-based Proximity Marketing service of MarketlinkPH capable of sending custom Sender ID Text Blast / SMS Blast to ALL mobile users within 1.5km to 2km radius.

 

The video below shows PROXIMA SMS in action - you will notice its high detection rate and throughput of 2 to 3 SMS per second.

 

BACKGROUND

What is Proximity marketing?


Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location and have the necessary equipment to do so. Distribution may be via a traditional localized broadcast, or more commonly is specifically targeted to devices known to be in a particular area.

The location of a device may be determined by:

- A cellular phone being in a particular cell
- A Bluetooth or WiFi device being within range of a transmitter.
- An Internet enabled device with GPS enabling it to request localized content from Internet servers.


Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications and advertising.

 

Which Technology? SMS vs 3G vs GPRS vs Bluetooth vs WiFi Proximity marketing


In the Philippines, advanced technologies like Bluetooth and WiFi are not widespread. However, cellphones of all models are everywhere. We are an SMS country. PROXIMA SMS is SMS-based and can reach all mobile phones .. from legacy 3310 or older to the most modern IPhone systems.

 

Bluetooth Proximity Marketing is simply NOT the answer - SMS / GSM-based Proximity Marketing is the RIGHT answer.

 

Traditional SMS Blasting vs SMS Proximity Marketing

Traditional SMS Blasting requires a database. If you do not have a database of geolocated numbers, you could very well be sending SMS all over the country - even to people who are so far away it is simply impractical to go to you.

With Proximity Marketing, your text blast and text broadcast is localized. This means you will be sending SMS to people WITHIN THE VICINITY OF YOUR EVENT, BUSINESS, MALL OR OFFICE. This increases the likelihood of success and higher conversion rate. If you have an ongoing sale in a mall, texting to the whole country is futile - you are much better off capturing people who are nearby to go into the mall.

Use Proximity Marketing when your marketing needs are local. Use traditional SMS blast if you are doing a national campaign or if you have a focused database. MarketlinkPH offers such databases - please visit http://marketlinkph.com/services.htm for more information.

 

How it works - The Technology behind PROXIMA SMS Proximity Marketing

Our Technology is covered by Intellectual Property so we cannot fully disclose it. It is compliant with all existing Laws and Implementing Rules and Regulations.

Generally speaking though, all mobile devices since 1997 are compliant with GSM 03.41 which defines the Short Message Service - Cell Broadcast (SMS-CB) that allows messages (advertising, public information, etc.) to be broadcast to all mobile users in a specified geographical area. Some phones/devices have an option to turn off the receipt of such messages.

 

Video shows MarketlinkPH.com PROXIMA SMS sending SMS to subscribers of specific Telecom provider within the vicinity.

 

[The following information does not necessarily reflect the actual sequence and technologies using in the implementation of SMS Proximity Marketing. We reserve the right to protect our Intellectual Property.]

The process is as follows:

1. PROXIMA SMS brought on site on appointed time

2. Machine sends out discovery signals and performs optimization routines (10 minutes) using low-power, short-range signal using less than 25mW analogous to legal WiFi range.

3. Machine sends out corresponding command codes from Zone0 to all handsets within Zone1 under protocols analogous with SMS-CB and Peer-to-Peer.

4. All handsets in Zone1 receive the SMS, sends echo to Zone0 and relays to all handsets (that accept the same format code) within its own range, Zone 2.

5. All handsets in Zone2 receive the SMS, sends echo to Zone1 and relays to all handsets (that accept the same format code) within its own range, Zone 3.

6. The blast zone widens exponentially as command is relayed from Zone to Zone until it it dies out due to reset of Zone 0 or loss of backbone zones like Zone1 and Zone 2. Or if devices in Zone N are incapable of propagating. NOTE: Due to imperfect implementation of echo and non-update of Zone number by some devices, this limit is actually exceeded. More messages are actually sent out than reported.

7. At the end of the job, customer receives full log of to which devices SMS was sent out. The exported XLS will have information such as IMEI and IMSI and miscellaneous information. NOTE: The "09" mobile number information is NOT transmitted over the air.

 

TO HELP UNDERSTAND HOW THIS IS POSSIBLE, an analogy is helpful. Let us consider another radio-based technology: WiFi. If you have a laptop or smartphone with WiFi capability, and scan or discovery is ON, and you come near WiFi networks, your device automatically passes information back and forth which explains why your laptop or smartphone can display the names of available networks in the area whether you wanted it to do that or not. Its a built-in behavior in line with the WiFi protocol standards and hardcoded in devices as part of the Operating System. If Windows ICS (Internet Connection Sharing) is ON or if its a Smartphone (IOS, Android, etc.) Tethering is ON, then your device will act as a WiFi hotspot, distinct but dependent on the original WiFi. It can then accept connections and act as conduit for flow of Internet content - thereby extending the reach and enabling those who were beyond the initial WiFi zone to be able to get on the Internet. If these Zone 1 devices in turn, have ICS ON or Tethering ON, then the reach becomes wider to reach those in Zone 2. Zone 2 devices couldn't even see Zone 0 but it is able to connect through Zone 1 devices. Then Zone 2 devices act as WiFi hotspots and extends the reach to Zone 3 devices and so on, making the reach wider as more devices become part of the relay mesh. Note that there is no hacking of the original WiFi zone, there is no hacking of the laptop or smartphone. It is just the way the technology is. The interconnected mesh is automatically created and it widens (unevenly), reaches its limits, then, naturally dies off as the first device (Zone 0) is cut off or devices in the initial "hubs" (Zone 1, Zone 2) get out of range or there are no more devices to propagate to because devices (at Zone n) have no capability to tether or has been set to OFF. If you have never heard of Tethering, please visit Wikipedia here. Note that WiFi scenario is just an analogy to aid in understanding a very complex process. Peer-to-Peer meshes under GSM protocols are widely researched - some projects like The Serval Mesh are well known. Under GSM protocol, even if you are not talking on your cell phone, your phone is constantly sending and receiving information over a pathway called a control channel, and this protocol comes with command sets. Beyond this, we are not obliged to fully disclose the technology as that is Intellectual Property and proprietary information that involved years of Research and Development.

PLANNING FOR PROXIMA SMS

 

What is the content of the text from a PROXIMA SMS blast?

The content is up to you. It can be up to 160 characters just like an ordinary text. You message, can invite them to reply to your cell or enter their info in your webpage so that you can capture cellphone numbers.

Sender ID that will appear is up to you too - it can be a landline, a mobile phone, or 11-character alphanumeric like "SM MEGASALE".

 

What is the investment cost for PROXIMA SMS service?

Advertising is an investment.

The cost to run the PROXIMA SMS service is not very high. HOWEVER, massive investment was put in developing PROXIMA SMS, specially for the software and hardware. The services charges mostly go to the recovery of this Research and Development expense.

The minimum cost to commission a blast is P 88,000.00 - this is for Makati CBD and Ortigas CBD (Metro Manila blast) with 25,000 recipients - this takes about 2 hours. We require 50% advance and 50% balance upon completion of the job. We can provide a custom quote based on your requirements - we will grant price breaks for committed recurring blasts.

 

5 to 10 days advanced booking required. Customers in Makati CBD and Ortigas CBD are prioritized.

 

Demo Policy

Doing the demo takes as much machine time, staff time and effort as doing the actual job. We evaluate requests for demo on case to case basis based on several factors:

- Time frame. We are more inclined to demo if the service is intended to be used in the near future.

- Budget. Having stated our reference rate above, we expect that the fee is generally acceptable and that there is no serious cost issue. You can email your requirements ahead of time and we can give a ballpark figure ahead of time. There is no deep discounting.

- Location

- Intended frequency of use

- Company reputation

- Participation of Decision makers. We expect the presence of the final decision makers so that there is no need to return for a final demo.

All preliminary discussions can be done by phone, email or actual visit for meeting purposes (no equipment). Demos are intended solely to finalize the contract. We apologize but we simpy cannot demos for "future reference" or to prove the technology and satisfy curiosity because doing the demo takes as much machine time, staff time and effort as doing the actual job and we are not inclined to be casually lugging around sensitive, very high-value assets.

The only exception to the demo policy are Government entities. We service requests from Government provided that the demo will be conducted in NCR, or if outside NCR, that the costs involved in the demo will be shouldered. PROXIMA SMS device itself can be sold only to Government entities for use for public service announcements, emergency alerts, search and rescue, and more - this is vital to government agencies performing functions vital to national security or safety like National Disaster Risk Reduction and Management Council (NDRRMC). For commercial entities, we can only offer our services to ensure security and that no abuse will take place.

 

Radio, TV and Newspaper campaigns cost much more and cannot deliver the same focus as PROXIMA SMS can ! Click here to Contact Us now!

 

 

 

 

 

DISCLAIMER : This is not an offer to sell technology or equipment to private persons or entities in the Philippines. It can be sold only to qualified Government entities in the Philippines or to Forerign entities with intention to export it for use in their home countries.

 

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